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5 Tips to Boost Blog Traffic
Blogs are the latest and greatest way to market your business, but without traffic, even a truly great blog is useless. How can you turn your lonely little blog into a giant with tons of blog traffic? There are hundreds of techniques, but some are far more effective than others and well worth focusing on.
1. Write quality keyword optimized posts. Unfortunately, many business blogs focus solely on the SEO factor and forget that real people are going to be reading the blog. You may get a boost in blog traffic, but the truth is that human interest is just as important. Getting other blogs to link to your quality posts is an excellent way to boost traffic. Think of it as word of mouth marketing, but it`s only going to happen if people like what you`re talking about.
2. Be friendly. This involves several things, including replying to comments that your readers make. People like to feel important, so letting them know that they are interesting enough to respond to is a great way to keep them coming back. Get out and comment on other people`s blogs, too, they`ll happily check out your site.
3. Share the traffic. Blog traffic is often increased by getting other sites to link to you, which will also boost your importance in the search engines. So, how do you get people to start linking back to you in their blog posts? By linking to them first. Many business blogs do a weekly link post where they link out to interesting and useful posts on other blogs, which usually catch the original writer`s attention and they will check out your work.
4. Stay on the marketing. There`s no better way to let your blog die than to leave off the marketing. Getting blog traffic is something that needs constant work. With that in mind, keep up a steady stream of marketing, rather than bursts of it and you`ll see far better results. Using social networks such as StumbleUpon and Digg can be particularly beneficial.
5. Hold a contest. You`d be amazed at how viral a contest can get when the prize is really worth something. Send out a press release, notify contest blogs and ask your readers to spread the word. It`s important to give enough time for the buzz to build up, but not so long that people get bored waiting for the contest results. This can have a huge impact on blog traffic.
While there are plenty of other useful methods of increasing blog traffic, these five techniques are usually very effective. When used together, they can be a powerful method of bringing in visitors and all are free, making them very easy to implement.